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The task

We were tasked with re-hosting and consolidating 14 existing websites from multiple providers. This expanded to a vision for Crane BS&U to be able to build a longer term online strategy – and to do this they needed to have ownership and a sound overview of all their web platforms. Having this clarity would allow them to make informed decisions about where to direct future investment and resources.

The solution

Since re-hosting, the websites we have gone on to redevelop many of them onto modern content management systems. Working closely with Crane BS&U’s brand agency to create suitable designs, focusing on Crane’s customer requirements of what is expected from market leading websites.

But we didn’t stop there, we included analytics tools for monthly reports to assess the performance and effectiveness of their online efforts. Having measurable results meant that Crane BS&U could be proactive and make necessary changes to improve web engagement.

The result

One of the many websites we redeveloped was Viking Johnson. The overall site aesthetics are clutter free with a linear clarity – we felt this was important as it showcased the strong, logical, and technological foundations of the business. We used a clear and concise content hierarchy which would allow industry members to quickly identify what they needed. The redevelopment also saw a full translation in to Spanish. The relaunched Viking Johnson site saw a large increase in visitors – who were also staying for longer periods of time; we could also see that product downloads saw an increase in views. This demonstrated just how we could further evolve a specialist brand. Visit: www.vikingjohnson.com

The NABIC Valves website was also redesigned, with the ability for customers to purchase online. This was Crane BS&U’s first experience with ecommerce, and with our help and support the site sees regular orders being despatched direct to consumers.
Visit: www.nabicvalves.com

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