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Swiss Farm is a family run business through and through. First established in 1972 in rural Ashbocking, Suffolk, Swiss Farm provide good quality meat at great value.
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Infotex were introduced to Swiss Farm in 2016. They were under-going some restructuring and looking for help with marketing support. We introduced them to Curzon Associate Marketing to assist with marketing support and a rebrand.
We needed to reflect Swiss Farm’s rural position,
new branding and provide a platform to promote their butchery 24/7.
Infotex set out to fulfil this potential by transferring Swiss Farm’s traditional country values into a digital format – where their competitively priced, high-quality produce could be matched with the exposure it deserves.
We wanted the site to shout their brand while reciprocating their renowned customer service through seamless functionality throughout the site. A website should be a point of contact to a business and its customers – so we wanted users to feel they were at the butcher’s counter.
The ‘Ask Our Butchers…’ section achieves just that, providing a direct line between customer and Swiss Farm’s expert team, giving customers access to excellent advice while giving a feedback mechanism to Swiss Farm to improve customer relationships.
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