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The UK’s largest independent provider of wiring, interconnect and system solutions for the defence, aerospace and marine industries. With over 200 employees and 35 years experience in the field.
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Rockford is a Suffolk-based components manufacturer bringing a wealth of employment to a remote rural area. Having become part of the Government run Sharing in Growth programme to promote and grow the UK manufacturing Industry, Rockford carried out a repositioning of their sector specialisms. This required design and printing services to clearly communicate with these new sectors as they prepared for the International Trade Shows.
Having worked on their initial website the new Marketing Director asked us to pitch for the upcoming work. We suggested a structured timeline to roll out the changes in time for each milestone taking them through our methods of working and related portfolio examples.
An umbrella ‘look & feel’ was required to work across the 3 sectors of Commercial aerospace, Military Defence and Marine Industries. This included creating designing 3 concepts across a few of the marketing items required to show how the brands could sit together but stand out, and still feel part of the Rockford family and a photography guide for the tone of imagery used.
Throughout the process we met face to face with mock ups of the deliverables as the client’s preferred method of communication and managed the printing process through to delivery.
With the brand guidelines now firmly in place Rockford are able to clearly promote their different sector experience.
Next we were invited to carry out a Requirements Workshop to scope the goals and objectives of Rockford against the requirements of their customers to enable us to write a technical specification needed to bring their website in line with this new positioning.
In 2011 we redesigned Rockford's website, with an easy to use content management system to keep the site up to date. The site has since been developed further, with a French version launched and an online Parts database added.
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Infotex had the patience and knowledge to understand our vision, the creative skills to offer solutions that constantly exceed our expectations and the agility and passion to deliver on-time and to spec - Infotex is a valued partner of Rockford.