01394 615 615

Client

Masons is a family operated coach hire company based in Greenford, West London,
that was established in 1918 and prides itself as a highly professional, competent
organisation with a depth of experience spanning generations.

Masons boast a fleet of executive Mercedes from an 8-seat minibus to a 53-seat coach that serve to match the companies three principal considerations: Safety, Comfort and Reliability.

Brief

The client was after a small and simple website with a clear and structured design focused upon an objective of getting prospective customers to get in contact. They wanted to expand upon their original site’s structure but update both the look and feel of the website.

Our project manager discussed with Adam, the requirements for the new website and the key areas of the existing website that he wanted to improve.


Action

We worked with the existing content, although the client provided some tweaked ‘key features’ for each vehicle page to expand upon its detail alongside new imagery. It was important that the individual vehicle pages were carefully considered, ensuring an easy overview of their fleet whilst being able to quickly get detail upon specified coaches.

The website was built on our Flexipress platform using the brief from the client and the information architecture to inform the look of the new website.

Our experienced team then went through every detail of the website, fixing any minor errors and testing on different browsers until we were satisfied that the site was ready for launch.


Result

Masons Coaches launched on August 18th and its smooth and effective design encourages a flowing user journey through the pages of the website. The crisp, high- quality photography on the website is a standout feature and is complimented by the website’s theme that makes it stand out.

Browsing through individual vehicles is easy-to-use and informative, without making customers click through multiple pages leading to an overall effective user experience.

 

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