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Client

The Garden Trellis Company offers a wide range of timber garden products from affordable ready-made and ready to assemble
products, to bespoke custom made garden joinery.
Established in 1992 they set out to manufacture high quality trellis panels that enhance the garden and outdoor spaces of people who appreciate attention to detail.

Brief

The Garden Trellis Company were running two websites; one for their bespoke business and an ecommerce site for their ready-made products. Steve Curzon, Garden Trellis’ Marketing Consultant, briefed the project into Infotex and worked closely with us throughout the delivery of the project.

First we aided in the process of research and discovery to confirm the best route for GTC was to join the two into a single site to make them THE leading garden joinery experts.

Action

Garden Trellis Company Seating ProductWe had been hosting Garden Trellis’ websites prior to the launch of the new site, so after the initial brief we analysed traffic patterns, site bottlenecks and key content to inform decisions regarding the new site.

We held a workshop with the stakeholders in the project to discuss the new branding, investigated customer personas, mapping each customer journey through the lifecycle of a project (both bespoke and ready-made) to understand the websites role and their ‘back office’ operational challenges.

Following the wireframing stage we designed a set of bright fresh visuals that clearly sign-posted the separate operations of the Garden Trellis Company to visitors.

Working closely with Steve and the client through iterations of designed site prototypes we finalised the visual and navigational flow of the website before moving on to the technical build and functionality required to implement not just this interface but the features needed to react to each customers enquiry or order correctly and efficiently.

Result

  • Sales increased by 66% in the first quarter following the launch of the website and continue to do exceed targets.
  • The integrated telesales system allows staff to process orders efficiently and securely.
  • We continue to support Garden Trellis in their online activities, with the addition of marketing automation and ongoing improvements to the website since launch.

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