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The Client

Founded in 1965 The Crown Group was built on the principals of quality of service and entrepreneurial spirit.  It has grown steadily to become the world’s largest privately-held group of international logistics and related services companies, serving private individuals, government administrations and multinational corporations as well as small local companies.

The Brief

The success and global expansion of the Crown Group meant there was a requirement for a fully integrated web presence with the capacity to grow with the business.  Infotex was approached in 2012 to work in collaboration with Poulsen Selleck to design and build 5 websites with a single centralised CMS with multi-lingual capabilities.  The aim was to increase brand engagement through a companywide brand overhaul and an integrated digital marketing strategy implemented by Infotex.

As the relationship developed, Crown and Infotex have worked together to develop 5 more country specific microsites with tailored marketing campaigns. Infotex were also briefed to develop a bespoke reporting system that could create comprehensive reports on a global and local level, to allow managers to analyse the role of the website on a country by country basis.

The Results

The core websites have resulted in global brand continuity both online and offline.  The single CMS, with capacity for multiple administration accounts and specific user roles, has reduced the administration load on the IT team and supports a coordinated approach across 60 countries.

The websites’ moving quote forms send submissions directly into Crown’s internal sales system, saving time on re-keying data.  Each month Infotex’s bespoke report system creates and sends over 60 reports to country managers, providing key data and performance metrics to aid future online and offline marketing decisions.

2013 versus 2012

  • 20% increase in organic visits
  • 43% increase in online enquires
  • Average time on site increased by 23 seconds
  • 39% improvement in enquiry conversion following successful multivariate testing.

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