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Planning a new business website? Deciding what you need doesn’t have to be a taxing experience. Instead, you should embrace it as an opportunity to progress your company. After all, that website you’ve had for the past ten years just doesn’t cut it anymore and you need something that is going to be a positive reflection of your brand. When you decide on your new business site, remember to mention these pointers to get the most out of your new asset.

A regular blog

Perfect for improving your Google rankings and great for PR, a blog is exactly what your business needs. It will give your brand a voice and the opportunity to share your successes. You can also use your blog to offer guidance and insight; having a blog will prove to your customers you really are an industry leader.

Case studies

Nowadays, potential customers want to know about your past successes. Having a wide range of case studies available to them will show them how valuable your business really is. A case studies section will help you demonstrate your skills and experience in a way that testimonials never could.

Video content

Everyone is pushing for video on their websites now and with good reason. Video is the most popular form of content available and to feature some exciting clips on your website will help push your brand further. Your new website needs to have a plugin option so that you can add video content.

Call-to-Actions (CTAs)

Each page should now feature a call-to-action, such as a Call Now button or a Contact form. This makes visitors more willing to interact with you as a business. The higher the CTA on the page, the more likely it will be used.

Social media

Connect your Facebook and Twitter accounts to your website! Include clear social menus so that your visitors can find you. Soon you will have more followers and people sharing your content, spreading your brand like wildfire across the internet.

Still unsure what you need for your new business website? Contact the Infotex team today for the ultimate business website solution.

Author: Paul Mayne Managing Director

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