If you’ve got a good idea for an offer you want to run and are thinking about launching a pay per click campaign, one thing you’re going to need to do is create an effective landing page. Without one, your PPC campaigns may fall flat meaning you could lose out on revenue. Effective landing pages put emphasis on good design and compelling content writing. Above all else, it needs to grab the visitor’s attention and compel them to complete a conversion.
Keep it clean
If the purpose of your landing page is to get people to follow through on your offer, you need to make sure your landing page is as clutter-free as possible. Any unnecessary details will draw attention from your message. If the landing page’s sole goal is to make your visitors convert then do what it takes to make their journey to conversion as easy as possible. If, for example, they need to fill out a form, ensure that you don’t have fields that aren’t needed. Strip everything down to the key elements and make sure it’s aesthetically pleasing. Good use of colour and eye-catching images have a surprisingly big impact. Studies have shown that using reds and greens work well for increasing landing page conversions, but ensure there is a good contrast between the button colour and your background.
Tailor your page
If you have been promoting your offer well, through PPC campaigns, social media, Google AdWords and more, it’s highly likely that you’ll be receiving traffic from plenty of sources. Think seriously about customising your landing page for different audiences. It’s possible that a customer that has come to the landing page through Facebook knows a lot less about your offer than someone who is responding to a link in your email marketing campaign.
Make it match
If your pay per click advertisements are driving your landing page, you’ll want to make sure that your copy is consistent. Repeating language and phrases that are in your PPC ads on your landing page helps to reinforce your message and adds to customer confidence. You need to be making sure that your page matches the advertisements as closely as possible. If your advertisement is about a specific product such as a pair of trainers, don’t send them to the sports clothing section – send them directly to the product they’re interested in.
For more information about how to create an effective landing page, contact the friendly team at Infotex today.
