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Introduction

Thousands of digital marketers from around the world arrived for Brighton SEO with the knowledge they would have the privilege to learn and hear from the leading voices in the search marketing industry.

Again Kelvin Newman pulled off another successful and memorable search marketing conference.

It was great to meet, network and share ideas with digital marketing freelancers, executives, managers, CEO’s from agencies and passionate individuals who want to learn more about the industry and best business practices.

Of course, every year attendees love the goodies they get in their swag bags. Thanks to all the exhibitors and sponsors for their contributions.

There were many takeaways from the event, the overall trend is that SEO is still relevant more than ever and SEO will evolve over time adapting to new technologies, machine learning, A.I. and how humans will use the web in their daily personal and business life.

Bright Local

Chris from BrightLocal gave Infotex his summary of the days event:

“Every BrightonSEO is an invaluable source of knowledge and networking for the BrightLocal team, but this April’s conference was especially important for us. We’ve recently relocated to Brighton – and wanted to take this opportunity to really cement our position within the Brighton SEO community. It was great to sandwich the morning and afternoon sessions with a networking session – meeting loads of interesting digital marketers from Brighton, and further afield. We also made full use of having Greg Gifford in the UK – sending our newer recruits to his brilliant training session to brush up on local SEO (and 80s movies).

The sessions themselves were as interesting as ever – with a notable standout from Buzzsumo’s Steve Rayson and Brandwatch’s Giles Palmer exploring social sharing amid the content marketing boom.

It was also interesting to see reputation management gaining even more of the conference’s share of voice. We predict this will be one of the SEO trends most likely to grow in importance over the coming months.

A huge congrats to Kelvin for organising another excellent day – and making such a memorable entrance!”

Brightlocals chosen tweet of the day

SEMrush

One of the tools the digital marketing team at Infotex use is SEMrush who gave us the following comment about the conference “We loved it, and as usual, it was a treasury of knowledge and an opportunity to meet with wonderful people”

SEMrush have compiled a detailed slideshare that contains the main highlights of the days conference.

Link Research Tools

I picked up a signed copy of “Spagetti Code” by Christoph C Cemper the founder of linkresearchtools.com for our digital marketing team.

Socialpubli.com

Lucila Rios from socialpubli talked to Infotex about micro-influencers. From socialpubli’s web site they highlight the importance of micro-influencers.

“At SocialPubli.com, we believe that we are all influencers. Today, it’s not just people who have millions of followers who help to win over consumers. It has also been proven that micro-influencers, ordinary people, can be a very important component in a marketing strategy.”

Author: Ollie Keates Digital Marketing Executive

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