digital marketing

Your site may look great, but without marketing it could just get lost amongst the thousands of other sites on the internet. There are many ways to help people find your website and we can advise on the most appropriate solution.

You may want to drive more traffic to your site, target a particular market or tell your customers about a new product.  We can offer advice with all of these challenges, and there are different ways results can be achieved, including e-newsletters, multi-variate testing, "SEO" and "PPC". 

E-newsletters

How often does an email telling you about a product, sale, promotion or event arrive in your in-box with a link to further information on a website?  E-newsletters are an affordable way to reach a wide audience, and are quick and easy to produce and send, all you need is email addresses.

Multi-variate testing

Want to know whether one offer or promotion is more effective than another? Try sending out one email with two offers and track the conversion results - we'll do the tricky bit of setting it up and showing the results, all you need to do is come up with the offers! 

Heatmaps

Would it help to know which areas of pages on your site users are trying to click so you can optimise your page layout? And wouldn't it be interesting to see if traffic from a link is attracted to a particular part of a page?  These are clever tools to help you really see where the traffic to your site is going.

SEO or Search Engine Optimisation

SEO can help to give you that all important first page ranking on search engines, although unfortunately no one thing can ever guarantee that. But we can look at your site and advise on changes you could make to help your natural search rankings.

Code, content and links are the three things to remember. Good code helps search engines find your site. Content is picked up by the robots that trawl the internet and drive rankings - having relevant content is crucial. Links within, to and from pages in your site tell the robots that your site is interesting and worth ranking.

PPC or Pay per click advertising

Pay per click advertising is just that; whenever someone clicks on your link you pay the search engine.  You specify the keywords which will ensure your link appears in the results of a search for those words.  You can set a daily limit on the number of clicks to your site and you can bid on keywords to ensure top ranking. 

It can help you to increase your presence on the internet at key moments to ensure your site gets high listings, and allows you to target traffic to your site.

Talk to us to learn more about digital marketing and how to improve your rankings and drive traffic to your website.