Posh Graffiti

bespoke ecommerce

Challenge

Emily Readett Bayley approached Infotex in 2006 to launch
their Posh Graffiti range of products, which were already selling
successfully through retailers up and down the land, including John Lewis.
The need was for an effective ecommerce website with a vibrant interactive
customer experience , closely integrated to their existing Sage Line 50
back office operations, with accurate stock control and order
processing/delivery systems.

Process

Infotex brought a combined team of business system analyst,
creative studio, front end web designers and ecommerce specialist to
create a high performance bespoke website which could be the basis for
ongoing growth of internet sales. We created the "Graffiti Wall" as a
novel way to enables customers to view and select product, confident that
when they add their wall to the basket the stock was available for them.

Result

5 years on, the core Posh Graffiti ecommerce website remains
exactly as originally built, whilst we have been able to redesign the
front end twice to reflect the changes in the client's marketing strategy. 

Sales have more than doubled and the company continues to grow
both its wholesale and retail operations.

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